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Assignment代写范文|交互式包装设计理念

来源:网络整理    作者:留学生活网    发布时间:2019-06-18 13:40    阅读: 次    文章分类:范文参考

文章关键词:Assignment代写范文


文章导读:本文是一篇Assignment代写范文,本文主要讨论了交互式包装设计理念。消费者在使用产品前,首先接触的就是包装,因此包装设计的水平直接影响到...
  本文是一篇Assignment代写范文,题目为:Interactive packaging design Concept,本文主要讨论了交互式包装设计理念。消费者在使用产品前,首先接触的就是包装,因此包装设计的水平直接影响到产品在消费者心目中的地位和形象。影响消费者行为的交互式包装可以从人们的感官入手,利用嗅觉,触觉,视觉等多重感官对消费者进行全方位的立体信息轰炸,以增强商品在销售时的竞争力,提高商品对消费者的吸引力。

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  Assignment代写范文|交互式包装设计理念
 
  Interactive packaging,which includes sensory packaging,functional packaging and smart packaging,this concept makes packaging design beyond just improving the image effect of the category,but become part of the product,even the product itself.Packaging is the key to the success of the sale of goods,but also the direction of future market investment.
       互动包装,包括感官包装、功能包装和智能包装,这一概念使包装设计不仅提高了类别的形象效果,而且成为产品的一部分,甚至产品本身。包装是商品销售成功的关键,也是未来市场投资的方向。
 
  From a user's perspective,interactive design is a technology that makes the product easy to use,effective and enjoyable,and is dedicated to understanding the target users and their expectations,understanding the behavior of the user when interacting with the product,and understanding the psychological and behavioral characteristics of the person.At the same time,it includes an understanding of the various effective ways to interact and enhance and expand them.Interactive design also involves multiple disciplines,as well as communication with multiple-field backgrounds.
       从用户的角度来看,交互设计是一种使产品易于使用、有效和愉快的技术,它致力于理解目标用户及其期望,理解用户在与产品交互时的行为,理解人的心理和行为特征。同时,它还包括对各种有效的交互方式的理解,增强和扩展它们。交互设计还涉及多个学科,以及与多个领域背景的交流。
 
  Functional packaging is a scientific method for solving packaging problems related to content objects.An example of a functional packaging is the antiseptic nature of the liquid packaging box,which can be used to keep perishable products longer,for example,by adding a special lid to the fruit juice box and doing hot sealing to extend the fruit juice shelf life and taste.Another example of functional packaging is to eliminate some of the product's own defects and design the packaging box.If an accessory is attached to the box to exclude odor and gas from the product,the packaging add-on can also prolong the shelf life of the product and keep the product fresh.Functional packaging can effectively prevent the contents of interference,play a role in maintaining,such as the use of shrink film packaging drugs.
       功能性包装是解决与内容物有关的包装问题的科学方法。功能性包装的一个例子是液体包装盒的防腐性,它可以用来延长易腐产品的寿命,例如,在果汁盒上加一个特殊的盖子,并进行热封以延长水果汁的寿命。CE保质期和味道。功能性包装的另一个例子是消除产品本身的一些缺陷,设计包装盒。如果在包装盒上附加一个附件,以排除产品中的气味和气体,包装附加件还可以延长产品的保质期,保持产品新鲜。功能性包装可以影响有效防止内容物的干扰,起到保养、使用收缩膜等包装药品的作用。
 
  Sensory packaging allows consumers to have an intuitive sense of the packaging product,such as tactile,visual or olfactory.The previously mentioned functional packaging is primarily used to protect the contents of the package inside without losing any value,while the sensory packaging mentioned here is primarily to build an external overall sensation,such as odor,texture structure and visual effects.For example,some sensory packaging to extract the odor of internal products to attract guests,such as toast,barbecue,chocolate or fruit odor,the extracted odor is fused in the adhesive or paint,so that the entire packaging is full of seductive flavor.In this way,a link can be established between the product and the consumer.Another purpose of the sensory packaging is to maintain the integrity of the product.
       感官包装使消费者对包装产品有一种直观的感觉,如触觉、视觉或嗅觉。前面提到的功能性包装主要用于保护包装内的内容物而不损失任何价值,而这里提到的感官包装主要是建立一个外部的整体感官。离子,如气味、质地结构、视觉效果等。例如,一些感官包装,以提取内部产品的气味来吸引客人,如吐司、烧烤、巧克力或水果的气味,将提取出来的气味融合在粘合剂或油漆中,使整个包装充满诱人的味道。这样,就可以建立一个连接在产品和消费者。感官包装的另一个目的是保持产品的完整性。
 
  Smart packaging can contain a large amount of product information inside the package,combining labeling and monitoring systems to form an extended tracking system for checking product data.The sequence of monitoring includes printing color detection,as well as advanced quality tracking information provided by computer chips.Smart packaging through the internal sensor components or advanced barcode and trademark information system,and the use of sensory packaging and functional packaging principles to track monitoring products.Using UV and EB inks can effectively avoid the distortion of bar code,for more accurate data detection,you can also use data chips or micro-point detection system for control.Intelligent packaging mainly used to detect the packaging structure or material deviation field.
       智能包装可以在包装内包含大量的产品信息,结合标签和监控系统,形成一个扩展的跟踪系统,用于检查产品数据。监控顺序包括打印颜色检测,以及由计算机芯片提供的高级质量跟踪信息。智能包装通过内部的传感器元件或先进的条码和商标信息系统,以及使用感官包装和功能性包装原理来跟踪监控产品。使用紫外线和电子束油墨可以有效避免条码的变形,为更准确的数据检测,您还可以使用数据芯片或微点检测系统进行检测。控制。智能包装主要用于检测包装结构或材料偏差场。
 
  Packaging to people-oriented.People as the ultimate concern in the design process is the fundamental goal of interactive packaging design.In order to achieve this goal,our packaging design should be human-centric.That is to say,designers must put people in the center of the design process,not technology.Many designers have long been engaged in packaging design,he understands the correct use of any kind of packaging,but he generally does not consider the first contact with such packaging of the person will be what kind of situation.Therefore,let the consumer directly participate in the packaging design process,at any time to our design evaluation,timely detection of design problems,and in the first time to carry out targeted correction and criticism,is an important means to achieve interactive packaging design.
 
  The behavior in the interactive packaging design refers to any behavior that has a relationship with the packaging.Packaging designers always have to consider a lot of behavior,for the manufacturers,to consider the cost of packaging materials,packaging for the protection of goods,packaging goods when the efficiency of production,packaging how to transport to sales and other acts;For sellers,designers should consider the goods on the shelves when the packaging behavior;To consider how to buy goods before packaging how to attract consumers,buy goods after the purchase of goods home and the use of goods after packaging feedback behavior.
 
  Consumers before the use of products,the first contact is packaging,so the level of packaging design directly affect the product in the minds of consumers and image.The Interactive society packaging,which influences consumer behavior,can start with the senses of people,use the senses of smell,touch and vision to bombard consumers with a full range of three-dimensional information,in order to enhance the competitiveness of goods in sales and to enhance the attractiveness of goods to consumers.For example,France's"CD"perfume advertising,sellers put perfume in the magazine printing perfume ads on that page,when the consumer turned to this page,CD perfume taste on the pavement,so that the reader personally experience the charm of this perfume,directly caused by consumers desire to buy.This is the typical case of interactive packaging design affecting consumer buying behavior.
 
  Any packaging should be subject to the constraints of the use of the product environment,so in the process of packaging design must focus on the impact of the use of the environment on the packaging,different use of the environment should be matched with different packaging strategies,targeted,purposeful to the local conditions for packaging design.For example,the packaging of coffee,while requiring the protection of packaged products,also need to achieve a good visual effect,to reflect the coffee represents the elegant,noble,romantic petty bourgeoisie,so that consumers in the purchase of the coffee,as long as it is seen in the packaging,has experienced the special feeling brought about by coffee.But if the packaging is a bearing,then its packaging requirements are very good protection bearings,and can be easily transported,its packaging visual effect is in a secondary position.
 
  Another task of the designer is to materialize the new technology and apply the new technology to large-scale industrial production,so that it is widely popularized and applied.The application of new technology can inspire designers to create inspiration,to make packaging design more excellent,is to make excellent packaging design shortcuts.The progress of technology is the change of the value concept of the Society to guide the consumer's consumption direction.Therefore,how to apply the new technology to packaging design is also one of the problems faced by packaging designers.
 
  The concept of interaction design is applied to packaging design,and is still in the initial stage of exploration.From a designer's point of view,this article on the interactive packaging design usability,the principles of ease of use and the need to consider the human,human behavior,packaging use of the scene and packaging in the integration of the technology and other factors,from a number of angles,put forward some insights,the hope that the development of interactive packaging design can play a positive role in promoting.

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