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商科Case Study作业代写范文|Apple in China

来源:网络整理    作者:留学生活网    发布时间:2019-03-28 14:11    阅读: 次    文章分类:范文参考

文章关键词:商科作业代写


文章导读:本文是一篇商科case study analysis代写范文,主要论述了苹果在中国的发展。苹果是一家利润丰厚、实力雄厚的公司。2015年,苹果被评为世界顶级品牌,拥有非常强大的品牌影响力。品牌影...
       前面的文章《商科Case Study作业代写步骤》为大家分享了关于商科case study的写作步骤,那么今天为大家分享一篇范文。
 
商科作业代写

       本文是一篇商科case study analysis代写范文,主要论述了苹果在中国的发展。苹果是一家利润丰厚、实力雄厚的公司。2015年,苹果被评为世界顶级品牌,拥有非常强大的品牌影响力。品牌影响力的一部分来自于它的产品是地位的象征。它的一部分来自于它在“生态系统”中工作的产品的强大连通性(Teagarden,2)。当人们购买苹果的公关产品时产品他们更有可能购买其他产品,并通过新版本继续升级。公司最近的一个弱点是创新速度较慢。首席执行官蒂姆库克在担任公司首席运营官时对运营做出了重要的改变。然而,他并不像前首席执行官史蒂夫•乔布斯那样有着独特的未来思维。苹果依靠过去的成功来保持增长。以下为范文全文,格式及内容仅供留学生参考学习,如有case study analysis代写需要,请联系网站客服。

  Last Name 1
 
  First and Last Name
 
  Professor
 
  Class
 
  March 13,2018
 
  Case Analysis:Apple in China
 
  Apple is a highly profitable company with many strengths.It was named the top brand in the world in 2015 and has very strong brand power.Part of this brand power comes from its products being status symbols.Part of it comes from the strong connectedness of its products that work in an“ecosystem”(Teagarden,2).When people buy one of Apple’s products they are more likely to buy others and continue upgrading with new releases.A recent weakness of the company has been a slower rate of innovation.CEO Tim Cook made important changes to operations when he was COO of the company.However,he does not have the same type of unique and future thinking that former CEO Steve Jobs was known for.Apple is relying on old successes to keep growing.
 
  In the external environment,Apple has several opportunities in China.Chinese middle class citizens have more buying power than ever before.Smartphone ownership in the country is growing exponentially.Status symbols are especially important to them and Apple’s iPhones are an important show of face.However,Apple faces many more external threats.It is not only competing with strong global competitor Samsung for Chinese market share.There is a strong threat of new substitutes in the smartphone market from new Chinese entrants like Xiaomi and Huawei.Apple is also struggling to protect its copyrights and compete with fake products and stores.Apple’s largest contract manufacturer Foxconn has also had serious negative media attention for working conditions.Finally,there are differences in the Chinese market that Apple must make manufacturing modifications for.There is also the stress of building contracts with three major service providers.These providers have more profit incentives to promote Chinese phone makers and Apple has struggled to reach agreements with them in the past.This analysis suggests that Apple is in a much weaker competitive position in China than in other markets.
 
  To succeed in the long term,Apple first needs to use the influence of its major strengths better.These are its strong brand and its ecosystem.It should continue to promote its products as luxury items as it has been doing.But this will also require staying ahead of competitors with innovation.Apple should invest a larger share of its profits into research and development(R&D)so that its newest models are more exciting to consumers than competitors’.The company also needs to focus more on promoting its services like the App Store in China.
 
  Consumers need to be uncomfortable switching to a competitor’s operating system.
 
  Second,Apple needs to develop a better understanding of what makes the Chinese market unique.The poor sales of its cheaper 5C iPhone show that it has struggled to understand what motivates Chinese consumers.It needs to develop better knowledge of the market so that consumers prefer its products not just because they are status symbols.This could meannegotiating better contracts with service providers or giving providers incentives to promote iPhones.Perhaps partnerships with or investment in Chinese technology companies would help(van der Hoek).
 
  While Foxconn has received negative media attention,changing contract manufacturers would be very costly.Apple has already made good efforts to improve safety and lower environmental costs of production.Consumers probably do not think about corporate responsibility very much when deciding to buy an Apple product versus one from a competitor.
 
  Regarding the threats of counterfeits and stolen intellectual property,Apple can continue to place pressure on the Chinese government for compensation and protection.However,it is unlikely that it can make much progress in this area on its own.These issues are much larger in the Chinese market and will take many companies and governments to negotiate improvements.
 
  For these reasons,Apple should focus most on existing strengths,more research and development,better understanding of the Chinese market,and developing stronger business connections in China.
 
  Works Cited
 
  Teagarden,Mary B.“Apple in China.”Harvard Business Review,21 Mar.2016,pp.1–11.
 
  van der Hoek,Kirsten Spahr."APPLE&CHINA."

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标题: 商科Case Study作业代写范文|Apple in China       地址:http://www.12y.org/a/news/fanwencankao/356.html

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